commercial

Y-Negocios

2022

We explain what an advertisement is, its characteristics and the types that exist. Also, what is its function and various examples.

The advertisement is a very common marketing resource.

What is an advertisement?

An advertisement or advertising spot is a message of short duration that has commercial or promotional purposes, that is, that seeks to encourage the consumption of a good or service determined. It can be broadcast through different media (sound, audiovisual, written, etc.).

The advertisement is a very common resource in the industry of marketing, and the Business invest significant sums of money in competing with its commercial rivals, through more striking, original or attractive advertisements. The basic idea is that its existence makes visible the product or promoted service, gives you a greater presence in the market of consumers and, therefore, it is traded better.

Properly said, advertisements have been around since the capitalism and its consumer market, since at that moment the need to capture the consumer's attention was born. These messages have been adapted to the different masive means of comunication that he human being has created: newspapers, magazines, radio, television and, more recently, Internet, taking advantage of the advantages that each format allows them.

For example, the first television commercial aired in 1941, during the break of a baseball game in the American season, and consisted of an advertisement for the Bulova watch brand.

Characteristics of advertisements

Banner ads highlight the attributes of the product or service.

Advertising advertisements are characterized, broadly speaking, by the following:

  • They consist of small narrations or descriptions of the product or service in question, highlighting its attributes and inviting the consumer to buy or take it into account.
  • They usually contain pleasant, attractive and seductive images that seek to associate positive emotions with the consumption of the product. The use of trendy songs or catchy phrases (slogans) is also common. The idea is that the consumer remembers the product as much as possible.
  • In the case of print media, they tend to use bold letters and colors eye-catching, or eye-catching photographs, to capture the reader's attention.
  • Are persuasive, that is, they try to convince the consumer, either through arguments, or through subjective and emotional resources.
  • They are usually under the specialized regulations that contemplate the law, in such a way as to protect consumers from misleading advertising, scams and other crimes Similar.

Types of banner ads

In principle, ads can be classified according to medium in which they are: printed, radio, television, digital, etc. However, a more detailed classification is the one that attends to the construction of the advertising message, classifying them in:

  • Talking Heads: From English talking heads, are those ads in which a figure (generally a celebrity or some professional authority) promotes and recommends the product.
  • Trouble-solution: these are advertisements that address an existing or future dilemma, and then offer the product or service offered as a solution.
  • Testimonials: those ads in which one or more consumers (real or fictitious) share their experience consumption of the product and recommend it.
  • Everyday scenes: these are advertisements in which ordinary life situations are recreated, emphasizing the presence and above all the convenience of the promoted product.
  • From character: These are advertisements in which a fictional character, usually a cartoon, invites consumers to buy the product.
  • Comparatives: those in which the promoted product is compared with competitor brands, openly or discreetly, to demonstrate its superiority.
  • Emotional: in this case the ads do not go anywhere strategy logic of conviction, but to the emotions of the consumer, through images, sequences or moving stories, to associate your brand with those feelings.

Function of an advertisement

As we have said, the general function of any advertisement is to invite the consumer to try the product or service offered, or to ensure that when making purchases, the consumer is aware of the existence of the product. These are messages of a persuasive type.

Examples of banner ads

Here are some examples of banner ads:

Gandhi bookstore advertisement. Ciel mineral water advertisement. Skittles commercial.

!-- GDPR -->