We explain what packaging is and the meaning of this term. In addition, its importance and usefulness today.
What is thepackaging?
The wordpackaging comes from English and literally meanspackaging. However, this term is commonly used in the business or commercial world to refer to the conceptualization and production processes of the packaging of the different products.
When you talk aboutpackaging we usually refer to the strategy used to accompany the purchased product upon arrival at the final consumer, which is usually due to various presentation strategies, which add an aesthetic (and sometimes functional) value to what was purchased.
In addition, valuable information (from the producer or distributor, etc.) is usually detailed on the packaging, as well as expiration dates and other information of interest.
Currently there Business entire dedicated to the production of packaging materials, ranging from paper, cardboard, plastic even aluminum and other industrial substances.
The development of the package or wrapping is usually part of the competition between companies to make their product stand out (marketing or advertising) above those of its competitors, using attractive colors, useful or striking shapes, etc.
It is generally considered thepackaging as a letter of introduction to the buyer, and large companies often have entire departments dedicated to conceptualizing their packaging and presenting their products.
Importance of packaging
As has been said, thepackaging It is a crucial element in the competition for the favor of buyers in the various market niches that a company can exploit, so it is usually thought based on certain determining factors:
- Esthetic. The packaging must be faithful to the spirit of the company and at the same time be transparent regarding its content, making it clear to which public it is addressed, what it consists of, etc. For example, children's products often have many colors flashy, often associated with animals or cartoons, and other similar strategies.
- Functionality. Some products, such as canned or packaged foods, require apackaging designed to make it easier to extract it, that is, to make life easier for the consumer once they have bought it and are ready to consume it. Thus, a can with an opener will always be more striking, by functional criteria, than one that requires the additional effort of a can opener.
- Protection. Thepackaging Ideal also takes into account the preservation of its content, either including packaging material (in the case of fragile objects), preservatives or hermetically sealed, in short, taking the necessary measures so that the product reaches its consumer as it should, and not broken or decomposed.