- What are organizational goals?
- Types of organizational goals
- How are organizational goals established?
- Examples of organizational goals
We explain what the objectives of an organization are and how they are classified. How they are established, and some examples.
What are organizational goals?
In corporate language, organizational objectives are called the desired situations that every company tries to achieve in the different areas that compose it or that result from its interest, and who fulfill the desire contained in their mission and vision through goals achievable.
Like everything objectiveOnce these goals have been reached, new ones will be chosen and so on, guiding the progress of the organization based on its future projection. It can be said that the objectives are the indicators on the way to go through the business, which also serve to measure its performance: a successful company is expected to meet most of the objectives that it has set.
On the other hand, the objectives of a company provide its legitimacy, since a company that does not achieve its goals will not be able to convince future customers or investors.
The objectives of an organization are determined based on its initial plan or its strategic direction, which also includes the response to accidents and unforeseen events arising from the environment in which it works. The recovery of challenging situations, the overcoming of unexpected challenges or difficulties born within the market, are just some possibilities of organizational objectives of external origin.
On the contrary, the growth of the payroll of workers, maximizing the effectiveness of processes, expansion towards new horizons, are objectives of internal origin.
Types of organizational goals
Organizational objectives are classified based on their projection in the weather, that is, in the history of the organization. Thus, there are three different types:
- Long term. Those objectives of fulfillment in a remote future time. They are also known as strategic objectives, as they guide the medium and short term when defining the future of the company.
- Medium term. Known as tactical objectives, they are an intermediate instance between the long and short term, serving as an adaptation by areas of the company of the plans necessary to meet the general objective.
- Short-term. These immediate fulfillment objectives (in a range of less than one year) are designed to attend to specific situations close in time, and are usually broken down by productive unit or even employee. The medium and short-term objectives depend on the daily fulfillment of these objectives, within the framework of which they should be focused.
How are organizational goals established?
To establish the organizational objectives of a company requires a methodology logic that takes into account the following:
- Mission and vision of the company. Everything contained in the mission and vision is key to determining the general objective of the company, and hence the series of specific objectives that emerge. Ultimately, they are the role of the organization.
- Business priorities and their scale. The priority scale of the company must be planned, that is, which are the urgent tasks and which are not, which are the most important and which are superfluous. Only in this way can we have certain and applicable objectives.
- Identification of business standards. It is necessary to define the cost, feasibility and time of each objective, according to the capacities and convenience of the company, since these measures will serve as control and control for the fulfillment of the goals and their eventual modification or adaptation.
Examples of organizational goals
Some possible examples of organizational goals might be:
- Maximize Profits yearly.
- Grow to double the staff payroll.
- Expand into a new market.
- Retrieve the capital lost during a crisis.
- Minimize the risks of investment.
- Increase market share.
- Achieve projected earnings.
- Survive the depression of the commercial sector.