- What is satisfaction?
- Personal satisfaction
- Work satisfaction
- Satisfaction in economy
- Customer satisfaction
We explain what satisfaction is in the personal, work and economic spheres. Also, what is customer satisfaction?
What is satisfaction?
Satisfaction can be understood as the fulfillment of a desire or the resolution of a need, in such a way that calm and tranquility are produced. People feel satisfied, then, when they manage to fulfill a desire or achieve a goal drawn in advance, so that a state of wellness.
The exact meaning of what is necessary to achieve satisfaction, therefore, can vary depending on the case and the person. This word comes from the Latin satisfied, composed of the voices satisfied (“quite” or “enough”) and face (“do”), so it can be understood as “doing what is necessary” or “doing enough”. For example, satisfying hunger involves eating enough to no longer feel hunger.
As we said, satisfaction is associated with a certain state of well-being or fullness, but it should not be confused with happiness wave happiness. Similarly, dissatisfaction, that is, the lack or lack of something that is required or desired, often produces feelings of sadness, anger or unhappiness.
The factors that determine satisfaction can be objective or subjective, abstract or concrete. In any case, the fulfillment they bring with them is usually temporary or ephemeral: once new needs arise, dissatisfaction will occur again.
Personal satisfaction
Personal satisfaction is the impression of general well-being that a person feels regarding her life, herself or her needs.It is a psychological state that depends both on essential factors (which guarantee the Health and objective well-being), and secondary (linked to the emotional, the psychological and the existential).
Thus, according to Maslow's pyramid, the satisfaction of basic needs is much more pressing and urgent than the satisfaction of needs more closely linked to personal fulfillment and self esteem. In this sense, satisfaction is acquired as an individual has their urgent needs resolved and can, therefore, try to resolve the secondary ones.
Work satisfaction
Job satisfaction is the degree of conformity that a person feels with respect to their worked, that is, how fulfilled he feels with what he does, where he does it, who he does it for and what he receives in return. Job satisfaction largely depends on motivation of the workers and therefore their performance, since a satisfied worker is much more productive than a dissatisfied one.
Job satisfaction depends on a combination of physical and psychosocial factors, such as the following:
- The salary and the rewards, that is, the remuneration that the worker receives for his work, and that are not limited only to the payment of a salary, but to other types of benefits such as paid vacations, medical leaves, etc.
- The hygiene and job security, that is, the degree of risk to which you are exposed when doing the work and the level of concern of your employers regarding the damage that, eventually, you could suffer. In this it is important to have work insurance, protection implements, medical insurance, etc.
- the style of management and the work culture, that is, what kind of leadership bosses exercise and how the work structure is socially configured.Working under a tyrannical and policed regime will naturally breed discontent, while a more relaxed, more communicative and more caring environment will certainly breed more satisfaction.
- The participation and empowerment of workers, that is, how much are they taken into account when organizing work, making important decisions or even driving the destiny of the company? business. The more participation, the more commitment from the workers and therefore more job satisfaction.
Satisfaction in economy
In the economic Sciences, the word "satisfaction" is used with a very specific meaning: it is a synonym of consumption. The satisfaction of economic needs is at the base of all productive activity: when we generate goods from the raw material that we take from nature, we do so because someone will want those goods and with them they will satisfy some natural, social or cultural need.
For example, those who grow and sell food aim to satisfy their customers' hunger, while those who build buildings aim to satisfy their customers' need for shelter. This satisfaction is what is really bought with the money we pay for those goods and services.
One of the great dilemmas of the economy, however, is the need to satisfy an infinite number of needs or demands, through a finite set of resources to offer.
Customer satisfaction
In the doctrine of marketing, the term "customer satisfaction" is used to measure the degree of conformity of the consumer at the end of a business relationship. That is, to assess how happy you are with the way he invested his money.
Get customers Satisfied is today an imperative for any business, since these customers often buy again and recommend the business to their friends; while dissatisfied customers do not return or recommend the business to anyone.That is why customer satisfaction is considered a key indicator for conducting business.
Customer satisfaction, however, depends on different factors that are often attempted to be measured or captured through surveys Y questionnaires. Some of them can be:
- The price-product relationship, that is, how satisfied is the client, now that he has received the requested good or service, with the cost agreed from the beginning of the transaction.
- The attention provided by the seller, that is, how friendly, informative and attentive the seller was throughout the transaction. Unfriendly, rude, or careless salespeople often don't keep their customers for very long, as they want to be treated well.
- The quality of the good received, that is, how satisfied the client is with the way in which his need was satisfied, and how much the received product resembles what was initially promised. This is important to know if the client feels cheated, or if rather he considers that he did a good deal.