• What is a brochure?

We explain what an informational or commercial brochure is, and what it is for. What information they disclose and how it should be structured.

The brochures serve as an information medium. See this full brochure text printed on small sheets of different shapes that serves as an advertising tool. They are generally delivered by hand on public roads with information on interest on restaurants, bars, tourist places or similar, although they are also used for the same purpose being left in different shops so that whoever visits them can take the brochure that interests them.

The brochures exist as media since the printing press was invented in Europe, in the sixteenth century. They were not like the current ones, since those were brochures because it was the only existing form of printing: a page with a short text.

The most common brochure is the rectangular one that has two sides and is delivered on the street, there are many forms, such as triptychs or diptychs. Brochures are useful for disseminating information of all kinds, they are not necessarily given out for the purpose of selling a product or service. For example, brochures about places to adopt pets or animal abuse can be delivered to a veterinarian as an awareness campaign.

Graphic designers or publicists are the ones who can best design the brochures, since they have just studied techniques graphics that allow them to fit everything to the size of the brochure, to the requirements of the client and other details.

In general, the information disclosed in the brochures does not correspond to specific topics, but what is sought is that the general public can understand what read. The text should be concise and to the point, quickly show your intention with keywords and, if possible, supplement the information with images.