We explain what a triptych is and a little history of this artistic technique. Also, how is the structure of an informational triptych.
What is Triptych?
A triptych is a space to write, draw or paint that bends, revealing three boards. It is known that triptychs can be made entirely of different materials such as wood, metal, paper or fabrics.
The word triptych comes from the Greek "tri", which means three, and "ptyche", which means to fold. We know today that although its roots are Greek, the word triptych arose in the Middle Ages from the observation of some ancient Roman tables consisting of a central panel, with a secondary panel on each side.
A artwork It can be made in the form of a triptych in which the side panels can be the same size as the main panel or they can be smaller.
The works that are made in two panels are called diptychs and those that appear in more panels are called polyptychs. In ancient Rome it was customary to offer triptychs as presents to friends. Everyone considered that owning polyptychs was a sign of wealth, luxury and prosperity. Many times they were given as a bonus payment.
Refering to advertising current and Arts graphs, we can say that triptychs are used as brochures informative, where the visual possibilities offered by the fact that the brochure can be folded are taken advantage of.
Structure of an informative triptych
exist structures to organize the information included in an information leaflet:
- In the first place, the symbol that identifies the organization or your name with the slogan or phrase chosen for the campaign.
- Inside the triptych the information that they want to disseminate with the corresponding explanatory graphics. This is the broadest section of the brochure, allowing you to use different visual tools that increase the interest of the reader.
- Finally, on the back cover the information and data that will be useful for contact such as address of e-mail, telephone numbers, physical location of the company and names of representatives.